Summary

Results-driven Psychologist with 5 years of proven experience in Product Management. Skilled in logical reasoning, technical know-how, SQL, data analysis, market research, and consumer insights. Adept at leveraging psychological insights to drive product innovation and success. Proven ability to manage a team of product managers across several products and deploy features that impact business metrics. Seeking a challenging role to apply my unique blend of technical, psychological, and market research expertise in developing consumer-facing products

Languages

• Spanish: Native (both in literacy and verbally)
• English: Advanced in literacy and verbally (C1)

Work Experience

• Snoonu
• Head of Product - 2022-10-24 to 2024-09-11 (Remote)
• Operational Excellence
• Streamlined processes to enhance efficiency and reduce costs
• Orchestrated data analytics initiatives to inform decision-making
• Oversaw cross-functional projects, ensuring timely delivery and objective fulfillment
• Optimized resource allocation to support product development and operational efficiency
• Team Management
• Led a high-performing team of product operations specialists
• Cultivated a culture of continuous learning and development
• Evaluated team performance and provided actionable feedback
• Automated the process of product development to optimize delivery times to the business stakeholders
• Senior Product Manager - 2022-05-12 to 2022-10-24 (Remote)
• Technology and Tools
• Pioneered the adoption of new technologies and tools to improve product operations and efficiency
• Safeguarded the effective management and security of product data
• Integrated product systems and platforms to streamline workflows and improve data accuracy
• Product Launch and Go-to-Market Strategy
• Spearheaded launch plans for new products or features
• Crafted go-to-market strategies to ensure successful adoption and market penetration
• Conducted market research to identify target audiences and competitive landscapes
• Chazki
• Regional Product Head - Fulfillment - 2021-08-18 to 2022-05-09 (Remote)
• Fulfillment Optimization
• Revamp fulfillment processes to meet B2B service-level agreements and reduce delivery times
• Implement customizable routing algorithms to optimize deliveries for various business needs
• Improve warehouse operations to ensure timely order picking and packing for bulk orders
• Leverage software technologies to track and manage deliveries in real-time, providing visibility to B2B clients
• Infrastructure and Logistics
• Manage fulfillment infrastructure, including warehouses, transportation fleets and delivery networks, tailored for B2B needs
• Device a financial solution to create flexible contracts for clients while maintaining a good cost per order (CPO)
• Expand fulfillment capacity to accommodate large-scale B2B orders and support business growth
• Rappi
• Product Lead - 2020-12-01 to 2021-08-17 (Hybrid)
• Finance & Driver Performance Management System
• Develop and launch a Driver Finance screen to provide drivers with transparent and easy-to-understand information about their earnings
• Implement a performance system to segment drivers based on their performance and offer layered benefits to incentivize positive behavior
• Create and maintain a comprehensive driver performance metrics dashboard to track key indicators and identify areas for improvement
• Design and execute initiatives to improve driver performance and reduce disciplinary actions
• Team Management
• Lead a team of product developers and analysts responsible for driver management products
• Mentor and develop team members to enhance their skills and capabilities
• Foster a culture of innovation and continuous improvement
• Product Analyst - 2019-10-01 to 2020-11-30 (Hybrid)
• Driver Discipline and Performance Management
• Develop and implement SQL-based rules to automate driver discipline processes
• Create and maintain a comprehensive driver performance metrics dashboard to track key indicators and identify areas for improvement
• Analyze driver data to identify trends and patterns that may impact performance
• Data Governance and Analytics
• Ensure the quality and integrity of driver data
• Develop data governance policies and procedures to protect sensitive driver information
• Leverage data analytics to identify opportunities for process improvement and make data-driven decisions
• Quala
• Market Research Consultant - 2018-10-18 to 2019-09-30 (On Site)
• Quantitative and Qualitative Research
• Design and execute quantitative research projects, such as surveys, experiments, and data analysis
• Conduct qualitative research methods, such as interviews, focus groups, and ethnographic studies
• Analyze quantitative data using statistical software to identify trends, patterns, and insights
• Develop discussion guides and interview protocols to elicit valuable insights from consumers
• Strategic Brand Planning
• Collaborate with Marketing and R&D to inform product development and launch decisions
• Provide data-driven insights to optimize product launches and improve the effectiveness of commercial spots
• Conduct market research to assess the potential success of new products or commercial spots

Academic Background

• Advanced Studies
• Pontifical Xaverian University
• Degree: Psychologyst
• Duration: 2013-2018
• Location: Bogotá D.C. (Colombia)
• Published Research
• Thesis Dissertation
• Title: Effects of Relational Training on Product Choices in a Simulated Shopping Platform
• Duration: January to November 2017
• Location: Bogotá D.C. (Colombia)
• Credited Courses
• Pontifical Xaverian University
• Spreadsheet (basic and advanced levels) - July 2017 to June 2018
• Udemy
• SQL for Data Analysis - September 2019
• Advanced Product Management: Vision, Strategy & Metrics - November 2023
• Advanced Product Management: Leadership & Communication - November 2023
• Goal Setting at Work: Plan for Success and Reach Your Goals - December 2023
• Massachusetts Institute of Technology (edX)
• Introduction to Computational Science and Programming Using Python - June to August 2018
• Autonomous University of Madrid (edX)
• Introduction to web app development - August 2022
• IBM (edX)
• Introduction to Cloud Development with HTML, CSS, and JavaScript - September 2022
• Introduction to Cloud Computing - November 2022
• Developing Cloud Native Applications - December 2022 to January 2023
• Application Development with Node.JS and Express - January to February 2023
• Introduction to Containers, Kubernetes and OpenShift - March 2023
• Python Basics for Data Science - March to April 2023

Awards and Recognitions

• Ministry of National Education (Republic of Colombia)
• Title: The night of the best
• Date: December 2018
• Description: Recognition for obtaining one of the best scores nationwide in the State Examination of Quality of Higher Education -SABER PRO- 2017

Extracurricular Activities

• Javeriana Squash Selection
• Duration: August 2016 to November 2017
• Role: Team member
• Institution: Pontificia Universidad Javeriana
• Place: Bogotá D.C. (Colombia)

• Social services
• Duration: May 2016
• Role: Stimulation to children between 0 and 24 months of age
• Institution: Center for the Reintegration and Care of Children (CRAN)
• Place: Bogotá D.C. (Colombia)

Skills

References

• Juan Sebastián Cadavid
• Position: CEO
• Company: Hogaru
• Relationship: Immediate boss at Rappi
• Mail: juan.cadavid@hogaru.com
• Phone number: +57 311 5995870
• Maria Claudia Millán
• Position: Market Research Manager
• Company: Quala
• Relationship: Immediate boss at Quala
• Email: mmillan@quala.com.co
• Phone number: +57 311 4827439