Professional Profile

Perfil Profesional

Bilingual psychologist with experience in project management, digital product development, qualitative and quantitative information analysis, market research, consumer psychology, knowledge of Excel (advanced), SQL (advanced) and Python (basic). With special interest in product areas, marketing based on consumer insights. Creative, motivated, with leadership and ability to adapt to difficult situations through strategic planning and assertive communication.

Psicólogo bilingüe con experiencia en manejo de proyectos, desarrollo de productos digitales, análisis de información cualitativa, cuantitativa, investigación de mercado, psicología del consumidor, conocimiento de Excel (avanzado), SQL (avanzado) y Python (básico). Con especial interés en las áreas de producto, marketing basado en consumer insights. Creativo, motivado, con liderazgo y capacidad de adaptación frente a situaciones difíciles a través de la planificación estratégica y la comunicación asertiva.

Academic Background

Formación Académica

• Pontificia Universidad Javeriana
• Degree: Undergraduate in Psychology
• Location: Bogotá D.C. (Colombia)
• Duration: 2013-2018
• Colegio Gimnasio Campestre
• Degree: Academic Baccalaureate
• Location: Bogotá D.C. (Colombia)
• Duration: 1999-2013
• Coral Springs High School
• Degree: 6 months of study in grade 11 (junior)
• Location: Coral Springs, Fl (United States)
• Duration: 2011

Work Experience

Experiencia Laboral

• Snoonu
• Duration: 2022-10-24 to present
• Position: Head of Product
• Functions:
• Lead the development strategy for all the products in the service team:
• Falcon Flex: Driver app, assignment algorithm, web platform to track, assign and manage delivery tasks
• Shopper App: App used by shoppers and pickers inside the stores
• Merchant Portal: Web platform for vendors and merchants where they manage inbound orders and manage working hours and catalog
• Action Center: Internal web platform (one window solution) to track and manage orders as well as setting company-wide configurations
• Machine Learning: ML models designed to train the system into having dynamic and more accurate variables
• Creation objective metrics and insights to track the performance of initiatives
• Definition of the product roadmaps for the following quarters
• Duration: 2022-05-12 to 2022-10-24
• Position: Senior Product Manager
• Functions:
• Organization of technology squads for implementation of SCRUM methodology
• Planning road maps for the teams of: non-restaurant shops, delivery allocation algorithm, delivery app, delivery tracking platform, restaurant platform, support platform and order management
• Prioritization and definition of user stories
• Management of teams external to the company for special projects
• Development of projects to automate manual processes in order to achieve greater profitability in the area of operations
• Plan functionalities to maintain the traceability of refunds and gifts by the support team
• Organization of responsibilities for an implementation of the fulfillment service (3PL)
• Chazki
• Duration: 2021-08-18 to 2022-05-09
• Position: Regional Product Head - Fulfillment
• Functions:
• Plan and implement a functional migration of 4 systems for operational management to have a unified and robust architecture
• Organization of development teams for the use of Scrum methodology
• Understanding the needs of the operations team to develop automated flows that optimize times and mitigate the risk of human error in shipment management
• Collaboration with the sales team to understand the importance, urgency and impact of new ad-hoc developments requested by customers (B2B) to drive growth in sales by integration
• Standardization and structural definition of the rates for collection to client and payment to drivers together with the finance team
• Creation of queries and development requests in reporting to handle shipment tracking at the company level together with the regional data team
• Rappi
• Duration: 2020-12-01 to 2021-08-17
• Position: Product Lead
• Functions:
• Development of automated flows for the system of discipline and quality of couriers
• Creation of new sections in the application for balance sheet consultation (debts/profits)
• Improved logic for the performance measurement and segmenting system
• Strategic organization and planning of development cycles to optimize results
• Duration: 2019-10-01 to 2020-11-30
• Position: Product Analyst
• Functions:
• Creation of queries programmed to generate incidents in quality rules
• Development and standardization of improvement and anti-fraud strategies in quality of service of drivers together with the data science team
• Design of automated support flows for drivers with the aim of providing a better experience in the application and reducing the resources of man power in the support BPOs
• Measurement and monitoring of the KPIs of the area to identify and prioritize the relevance of future projects
• Creation of requirements for the development of new functionalities in the driver's application (app drivers)
• Strategic planning for projects that seek to optimize the return of surplus products in canceled orders
• Quala
• Duration: 2018-10-18 to 2019-09-30
• Position: Market Research Consultant
• Functions:
• Co-creation of brand strategies through various projects
• Analysis of market dynamics for business-based decisions
• Participate in quarterly reports as a representative of consumer perceptions
• Measurement of impact and performance of brand strategies on the end consumer
• Make relevant proposals adapted to the needs of the business (in each category) from fact-based diagnoses
• Improvement and optimization processes of the work tools used in the collection and analysis of data (mainly with Excel)
• Brandstrat
• Duration: 2017-12-01 to 2018-10-17
• Position: Intern (student) and Analysis Leader (graduate) in Market Research
• Functions:
• Project coordination (logistics, questionnaires and analysis)
• Development, execution and analysis of market research projects (qualitative and quantitative)
• Present results to clients to support strategic decision-making for marketing and to achieve strategic objectives in accordance with the business vision
• Development of ZMET and other research techniques

Languages

Lenguajes

• Spanish: Native (Fluent in literacy and verbally)
• English: Fluent in literacy and verbally (B2)

Courses and Research

Cursos e Investigaciones

• Pontificia Universidad Javeriana
• Thesis Dissertation (Published Research)
• Title: Effects of Relational Training on Product Choices in a Simulated Shopping Platform
• Location: Bogotá D.C. (Colombia)
• Duration: January to November 2017
• Accredited course
• Title: Spreadsheet (basic and advanced levels)
• Location: Bogotá D.C. (Colombia)
• Duration: July 2017 to June 2018
• University of Edinburgh
• Virtual Course
• Title: Introduction to Marketing
• Place: Virtual (Certified via edX)
• Duration: April to June 2017
• IAB Spain
• Virtual Course
• Title: Basic Course of Digital Marketing
• Place: Virtual (Certified through Google Activate)
• Duration: June to November 2017
• Udemy
• Virtual Course
• Title: SQL for Data Analysis
• Place: Virtual (Certified via Udemy)
• Duration: September 2019
• Virtual Course
• Title: Advanced Product Management: Vision, Strategy & Metrics
• Place: Virtual (Certified via Udemy)
• Duration: November 2023
• Virtual Course
• Title: Advanced Product Management: Leadership & Communication
• Place: Virtual (Certified via Udemy)
• Duration: November 2023
• Virtual Course
• Title: Goal Setting at Work: Plan for Success and Reach Your Goals
• Place: Virtual (Certified via Udemy)
• Duration: December 2023
• Massachusetts Institute of Technology
• Virtual Course
• Title: Introduction to Computational Science and Programming Using Python
• Place: Virtual (Certified via edX)
• Duration: June to August 2018
• Universidad Autónoma de Madrid
• Virtual Course
• Title: Introduction to web app development
• Place: Virtual (Certified via edX)
• Duration: August 2022
• IBM
• Virtual Course
• Title: Introduction to Cloud Development with HTML, CSS, and JavaScript
• Place: Virtual (Certified via edX)
• Duration: September 2022
• Virtual Course
• Title: Introduction to Cloud Computing
• Place: Virtual (Certified via edX)
• Duration: November 2022
• Virtual Course
• Title: Developing Cloud Native Applications
• Place: Virtual (Certified via edX)
• Duration: December 2022 to January 2023
• Virtual Course
• Title: Application Development with Node.JS and Express
• Place: Virtual (Certified via edX)
• Duration: January to February 2023
• Virtual Course
• Title: Introduction to Containers, Kubernetes and OpenShift
• Place: Virtual (Certified via edX)
• Duration: March 2023
• Virtual Course
• Title: Python Basics for Data Science
• Place: Virtual (Certified via edX)
• Duration: March to April 2023

Awards and Recognitions

Premios y Reconocimientos

• Ministry of National Education (Republic of Colombia)
• Title: La noche de los mejores
• Description: Recognition for obtaining one of the best scores nationwide in the State Examination of Quality of Higher Education -SABER PRO- 2017
• Place: Bogotá D.C. (Colombia)
• Date: December 2018

• Ministerio de Educación Nacional (República de Colombia)
• Título: La noche de los mejores
• Descripción: Reconocimiento por obtener uno de los mejores puntajes a nivel nacional en el Examen de Estado de Calidad de la Educación Superior -SABER PRO- 2017
• Lugar: Bogotá D.C. (Colombia)
• Fecha: diciembre del 2018

Extracurricular Activities

Actividades Extracurriculares

• Javeriana Squash Selection
• Duration: August 2016 to November 2017
• Role: Team member
• Institution: Pontificia Universidad Javeriana
• Place: Bogotá D.C. (Colombia)

• Selección Javeriana de Squash
• Duración: agosto 2016 a noviembre 2017
• Rol: Jugador seleccionado
• Institución: Pontificia Universidad Javeriana
• Lugar: Bogotá D.C. (Colombia)

• Social services
• Duration: May 2016
• Role: Stimulation to children between 0 and 24 months of age
• Institution: Center for the Reintegration and Care of Children (CRAN)
• Place: Bogotá D.C. (Colombia)

• Servicio Social
• Duración: mayo 2016
• Rol: Estimulación a niños entre los 0 y 24 meses de edad
• Institución: Centro para el Reintegro y Atención del Niño (CRAN)
• Lugar: Bogotá D.C. (Colombia)

References

Referencias

• Juan Sebastián Cadavid
• Position: CEO
• Company: Hogaru
• Relationship: Immediate boss at Rappi
• Mail: juan.cadavid@hogaru.com
• Phone number: +57 311 5995870
• Maria Claudia Millán
• Position: Market Research Manager
• Company: Quala
• Relationship: Immediate boss at Quala
• Email: mmillan@quala.com.co
• Phone number: +57 311 4827439